Companies often use features to differentiate themselves from competitors. However, a company must balance the features customers want with ________.
A) what the competition offers
B) the ability to manufacture the feature in a timely way
C) what customers will pay
D) the configurations that make a positive brand look stylish
E) the resources available for production

Question

Quizplus · Accepted Answer

While all of the options listed are important to consider when developing new features, ultimately a company must balance the features customers want with what they are willing to pay for. Offering too many expensive or complex features may make a company uncompetitive in terms of pricing, while omitting important features may lead to dissatisfied customers. Therefore, a company needs to carefully evaluate what its customers want and what they are willing to pay for those features.

Companies Often Use Features to Differentiate Themselves from Competitors