MINI-CASE
Allison works in the media department of a major advertising agency that has several national advertisers as clients. Her responsibilities include identifying specific media vehicles, such as TV programs, newspapers, magazines, or radio programs and stations for their clients' advertising, negotiating the costs to advertise in them, and handling the details of billing and payment. Although one of their major clients advertises primarily in magazines, the media plan calls for the use of newspaper advertising as well.
-Refer to Mini-Case. What is Allison's job function?
A) media planning
B) rate negotiator
C) media buyer
D) account planner
E) account buyer

Question

Quizplus · Accepted Answer

Allison's role involves identifying specific media vehicles for advertising, negotiating costs, and handling billing and payment details, which are key responsibilities of a media buyer.

MINI-CASE Allison Works in the Media Department of a Major Advertising