MINI-CASE
Allison works in the media department of a major advertising agency that has several national advertisers as clients. Her responsibilities include identifying specific media vehicles, such as TV programs, newspapers, magazines, or radio programs and stations for their clients' advertising, negotiating the costs to advertise in them, and handling the details of billing and payment. Although one of their major clients advertises primarily in magazines, the media plan calls for the use of newspaper advertising as well.
-Refer to Mini-Case. The media plan also calls for magazine advertising, and the creative execution will have the color extend to the edge of the page. What type of page will Allison need to purchase?
A) gatefold
B) back cover
C) double-page spread
D) bleed
E) gutterless

Question

Quizplus · Accepted Answer

When the creative execution requires the color to extend to the edge of the page, the type of page needed is referred to as a "bleed." This means that the print or color extends beyond the edge of the page, creating a more visually impactful advertisement without any standard borders.

MINI-CASE Allison Works in the Media Department of a Major Advertising