Media buyers must be aware of how mass media is changing. Which of the following is NOT one of the 5 trends discussed in The Future of Media in Advertising in the Part 3 introduction?
A) convergence
B) interactivity
C) engagement
D) commoditization
E) newspaper selectivity
Correct Answer:
Verified
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Q49: MINI-CASE
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Q50: MINI-CASE
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Q51: MINI-CASE
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