The outdoor board on the side of the highway with the message telling drivers that the Holiday Inn Express is at the next exit illustrates which advantage of outdoor advertising?
A) high-impact medium offering larger-than-life visuals, on a hard-to-ignore structure
B) directional medium
C) lack of flexibility
D) reinforce a creative concept employed in other media
E) least expensive of all major media

Question

Quizplus · Accepted Answer

The message on the outdoor board serves as a directional medium by providing drivers with information about the location of the Holiday Inn Express at the next exit.

The Outdoor Board on the Side of the Highway with the Message