How did Apple initially announce the new product news about the iPod and iTunes?
A) CEO Steve Jobs announced the new product news and created the initial buzz that started an effective word-of-mouth campaign among music and computer fans.
B) Apple launched a combination of iconic print advertising and posters, creatively presenting the digital player, and its player, as cool.
C) Apple spent $9 million on television advertising.
D) Apple used a combination of TV shows, billboards, and mainstream print magazines to initially launch the iPod.
E) Apple allowed consumers to download 20 free songs with each purchase of an iPod.

Question

Quizplus · Accepted Answer

CEO Steve Jobs was known for his captivating product announcements, and the unveiling of the iPod and iTunes was no exception. His presentation created significant buzz, leveraging word-of-mouth among enthusiasts and the media to spread the news.

How Did Apple Initially Announce the New Product News About