What is the issue discussed in the "Hands-On: Next Month's Magazine Issue: Credibility" case at the end of chapter 8?
A) The issue discussed is the controversy surrounding brand information being integrated into the content of newspaper stories.
B) The issue discussed is the controversy surrounding brand information being integrated into the content of magazine articles.
C) The issue discussed is the controversy of digital billboards being used by outdoor companies without providing adequate measurement of the showings gained by advertisers.
D) The issue discussed is the fact that newspapers hold back the bad or controversial news they should be reporting to the public but withhold because the news concerns one of their major advertisers.
E) The issue discussed is the use of anorexic-looking models in advertising appearing in women's fashion magazines.

Question

Quizplus · Accepted Answer

The correct answer is B because it specifically mentions the controversy surrounding brand information being integrated into the content of magazine articles, which directly relates to the credibility issue in magazine publishing discussed in the case.

What Is the Issue Discussed in the "Hands-On: Next Month's