The terms strategic account, key account and major account can be used interchangeably.

Name: The terms strategic account, key account and major account can be used interchangeably.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

These terms generally refer to the same concept of an important customer that requires a specific strategy and dedicated resources from the company. However, some companies may use slightly different definitions or criteria to classify their customers as strategic, key, or major accounts.

The Terms Strategic Account, Key Account and Major Account Can