A sales organization with both a field and a telemarketing salesforce serving the same accounts is using market specialization to meet the needs of their customers.

Question

Quizplus · Accepted Answer

Market specialization typically refers to focusing on a specific market or segment. In this scenario, the organization is using a multi-channel approach (field and telemarketing) to serve the same accounts, not specializing in a particular market segment.

A Sales Organization with Both a Field and a Telemarketing