A hybrid sales organization structure is
A) generally composed of a combination of the strategic account and geographic sales organization structures.
B) based on the premise that a mix of the different sales organization structures is always much better than any one.
C) easier to implement than other sales organization structures.
D) a complex structure that might include elements of geographic, product, market, function, and strategic account organizations.
E) able to reduce geographic and customer duplication by using elements of a functional sales organization.

Question

Quizplus · Accepted Answer

A hybrid sales organization structure is a complex structure that might include elements of geographic, product, market, function, and strategic account organizations. This structure allows for a more customized approach to sales organization and reduces duplication. It is not necessarily easier to implement than other sales structures and is not always a mix of different structures.

A Hybrid Sales Organization Structure Is