An account can be considered complex under any of the following circumstances except when
A) it has multiple buying locations.
B) top management heavily influences its purchasing decisions.
C) multiple functions are involved in buying decisions.
D) it requires special services.
E) it purchases standardized products.

Question

Quizplus · Accepted Answer

The purchase of standardized products does not involve complex decision-making processes, even if it has multiple buying locations or involves multiple functions.

An Account Can Be Considered Complex Under Any of the Following