A comprehensive examination of the various sources of brand equity from the perspective of the company and the consumer is called _____
A) market research.
B) brand check.
C) brand health review.
D) brand audit.

Question

Quizplus · Accepted Answer

A brand audit is a comprehensive examination of the various sources of brand equity from the perspective of the company and the consumer. Market research is more focused on customer behavior and preferences, while a brand check and brand health review are not commonly used terms in the branding field.

A Comprehensive Examination of the Various Sources of Brand Equity