As per Roberts (2004), while a brand stands for information _____ focuses on relationship.
A) watermarks
B) sub-brands
C) brand extensions
D) Lovemarks

Question

Quizplus · Accepted Answer

According to Roberts (2004), a brand is associated with information, while Lovemarks focus on creating strong emotional connections and relationships with customers. Watermarks, sub-brands, and brand extensions are not mentioned in relation to this concept.

As Per Roberts (2004), While a Brand Stands for Information