Brand ROI is calculated using _________ and _____________
A) brand health, brand turnover.
B) brand return on sales, advertising turnover.
C) brand turnover, brand return on sales.
D) brand turnover, advertising turnover.

Question

Quizplus · Accepted Answer

Brand ROI is calculated using the brand turnover, which is the total revenue generated by a brand, and the brand return on sales, which is the net profit generated by a brand. These two metrics help to measure the effectiveness of a brand's marketing strategy and overall performance in terms of generating revenue and profit. Option A is incorrect as brand health is not commonly used in the calculation of brand ROI. Option B is incorrect as advertising turnover does not directly measure the impact of a brand's marketing strategy on revenue and profit. Option D is incorrect as advertising turnover alone does not provide enough information to calculate brand ROI.

Brand ROI Is Calculated Using _________ and _____________

Brand ROI Is Calculated Using _ and _____