_________ involves building strong relationships with customers by enhancing customer experience with the brand, its personality, and its heritage.
A) Mass consumption
B) Customer brand involvement and perceptual connections
C) Customer sales involvement and perceptual connections
D) Customer brand involvement and social connections

Question

Quizplus · Accepted Answer

Customer brand involvement and perceptual connections focus on creating strong relationships by enhancing the customer's experience with the brand, its personality, and its heritage.

_________ Involves Building Strong Relationships with Customers by Enhancing Customer