According to Roberts (2006), if a brand is a statement, then a lovemark should be a(n) ________
A) exclamation point.
B) symbol.
C) story.
D) bundle of value.

Question

Quizplus · Accepted Answer

According to Roberts (2006), a lovemark goes beyond just being a statement and should tell a story that creates an emotional connection with consumers. Therefore, the best choice is C, story.

According to Roberts (2006), If a Brand Is a Statement