A firm that adopts an undifferentiated targeting strategy assumes that:
A)a market is composed of narrowly defined market segments.
B)small firms can compete effectively with large firms.
C)concentrating all resources on understanding the needs of a single market results in cannibalization.
D)individual customers have similar needs that can be met with a common marketing mix.

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy assumes that individual customers have similar needs that can be met with a common marketing mix. This means that the firm does not differentiate its marketing efforts towards specific market segments but rather targets the entire market with a standardized product and marketing campaign.

A Firm That Adopts an Undifferentiated Targeting Strategy Assumes That