To be useful, a segmentation scheme must produce segments that:
A)are composed of people with different product needs.
B)are composed of people with different characteristics.
C)are large enough to warrant developing and maintaining a special marketing mix.
D)are divided according to the North American Industry Classification System.

Question

Quizplus · Accepted Answer

A useful segmentation scheme should produce segments that are large enough to justify the development and maintenance of a special marketing mix, ensuring that the effort and resources invested in targeting these segments are worthwhile.

To Be Useful, a Segmentation Scheme Must Produce Segments That