_____ is a positioning base that focuses on a personality or type of consumer.
A)Product class
B)Attribute
C)Product user
D)Emotion

Question

Quizplus · Accepted Answer

Product user positioning focuses on the personality or type of consumer. It aims to position a product for a specific category of users based on their characteristics, needs, and traits. This type of positioning could include targeting segments such as athletes, eco-conscious consumers, or busy moms.

_____ Is a Positioning Base That Focuses on a Personality