Which of the following statements is true of market segmentation?
A)It helps marketers design marketing mixes that match the characteristics of one or more segments.
B)It allows marketers to use an undifferentiated targeting strategy.
C)It allows marketers to adopt a single marketing mix across all market segments.
D)It helps marketers focus on satisfying customer needs rather than meeting the organization's objectives.

Question

Quizplus · Accepted Answer

Market segmentation allows marketers to identify and understand different groups of customers with specific needs and characteristics. By doing so, marketers can design marketing mixes that are tailored to match the needs of one or more segments, making their marketing efforts more effective. Option B is incorrect because market segmentation is used to target specific groups of customers, which is the opposite of an undifferentiated targeting strategy. Option C is incorrect because an undifferentiated marketing mix is not appropriate for different market segments. Option D is incorrect because market segmentation allows marketers to identify and satisfy customer needs in a more targeted manner while still meeting the organization's objectives.

Which of the Following Statements Is True of Market Segmentation