In the context of family life cycle segmentation,which of the following statements is true?
A) Young divorced couples without children have the lowest purchase rate.
B) Middle-aged married couples with or without children have high average purchase of durables.
C) Young married couples with children have high liquid assets.
D) Middle-aged divorced couples without dependent children are least satisfied with their financial position.

Question

Quizplus · Accepted Answer

Middle-aged married couples, whether they have children or not, tend to have higher disposable incomes and are more likely to invest in durable goods.

In the Context of Family Life Cycle Segmentation,which of the Following