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In the Context of Family Life Cycle Segmentation, Middle-Aged Married

Question 37

Multiple Choice

In the context of family life cycle segmentation, middle-aged married couples with or without children:


A) are hard to influence with advertising.
B) are better off financially than young married couples with or without children.
C) buy medical care products that aid health, sleep, and digestion.
D) have the highest purchase rate.

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