In developing an advertising program,marketing managers can make five major decisions known as the five Ms.Which of the following is NOT one of the five Ms
A) Mission
B) Money
C) Message
D) Media
E) Minimum

Question

Quizplus · Accepted Answer

The five major decisions in developing an advertising program are commonly known as the five Ms: Mission, Money, Message, Media, and Measurement. "Minimum" is not one of them.

In Developing an Advertising Program,marketing Managers Can Make Five Major