In designing and evaluating an ad campaign,it is important to distinguish the message strategy or positioning of an ad from its ________.
A) brand strategy
B) creative strategy
C) test strategy
D) medium strategy
E) corporate strategy

Question

Quizplus · Accepted Answer

The creative strategy refers to the specific tactics and techniques used to convey the message strategy or positioning of an ad, such as the use of imagery, language, and tone. The brand strategy relates to the overall approach to building and promoting the brand, while the medium strategy determines the channels through which the ad will be delivered. The test strategy involves designing and conducting research to evaluate the effectiveness of the ad campaign, while the corporate strategy is concerned with the broader goals and objectives of the organization.

In Designing and Evaluating an Ad Campaign,it Is Important to Distinguish