Of the elements of a print advertisement,the ________ matters the most when it comes to the ad's effectiveness.
A) headline
B) copy
C) picture
D) font
E) color
Correct Answer:
Verified
Q9: Radio's main advantage lies in its _.
A)
Q10: _ is most important when launching new
Q11: Under U.S.law,advertisers must not _.
A) copy other's
Q12: Television is the most powerful advertising medium.TV
Q13: The higher the _ associated with a
Q15: In designing and evaluating an ad campaign,it
Q16: _ is finding the most cost-effective media
Q17: A good ad normally focuses on one
Q18: In developing an advertising program,marketing managers can
Q19: One of the advantages of television is
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