________ is finding the most cost-effective media to deliver the desired number and types of exposures to the target audience.
A) Weight
B) Frequency
C) Reach
D) Media buying
E) Media selection

Question

Quizplus · Accepted Answer

Media selection involves choosing the most cost-effective media channels to reach the target audience with the desired frequency and reach.

________ Is Finding the Most Cost-Effective Media to Deliver the Desired