One of the advantages of direct mail is audience selectivity.One of its limitations is ________.
A) its short life
B) poor reproduction quality
C) high competition
D) long ad purchase lead time
E) relatively high cost

Question

Quizplus · Accepted Answer

While direct mail does allow for selectivity in targeting a specific audience, one major limitation is the relatively high cost when compared to other forms of advertising, such as email or social media.

One of the Advantages of Direct Mail Is Audience Selectivity