In the context of season ticket holders, the churn rate describes:
A) The proportion of season ticket holders who do not renew the following year
B) The proportion of season ticket holders who renew each year
C) The proportion of season ticket holders who become lifetime season ticket holders
D) None of the above

Question

Quizplus · Accepted Answer

Churn rate refers to the proportion of customers who do not renew their subscription or membership. In the context of season ticket holders, the churn rate would refer to the proportion of ticket holders who choose not to renew their tickets for the following year.

In the Context of Season Ticket Holders, the Churn Rate