The umbrella term _____________ captures the core tangible product offering of the team to its season ticket holders.
A) Personal seat licenses
B) Member benefits
C) Membership arrangements
D) None of the above

Question

Quizplus · Accepted Answer

Membership arrangements encompass the overall package or offering provided to season ticket holders, including the core tangible product.

The Umbrella Term _____________ Captures the Core Tangible Product Offering