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All Businesses Deal with Unhappy Customers at Some Point, and They

Question 26

Multiple Choice

All businesses deal with unhappy customers at some point, and they typically follow this pattern in these situations: call the customer, describe the problem and apologize, offer an explanation and resolution, and


A) follow up with a message that documents the phone call and promotes goodwill.
B) suggest a face-to-face meeting to resolve any remaining issues.
C) come to an agreement on a refund or compensation.
D) provide resale information or promote products and services.

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