Cognitive neuroscience has the capability of showing the following, except:
A) physiological reactions to an advertisement
B) behavioral intentions
C) where brain activity occurs and to a certain degree the level of activity
D) where a person focuses on an advertisement

Question

Quizplus · Accepted Answer

Cognitive neuroscience can show physiological reactions to an advertisement, where brain activity occurs and to a certain degree the level of activity, and where a person focuses on an advertisement. However, it cannot directly measure behavioral intentions as these are subjective and influenced by a variety of factors beyond brain activity.

Cognitive Neuroscience Has the Capability of Showing the Following, Except