Which of the following is not a principle associated with PACT, position advertising copytesting?
A) the procedure should be relevant to the advertising objective being tested
B) researchers should agree on how results will be used
C) the test should measure the degree of social responsibility
D) researchers should use multiple measures to evaluate ads

Question

Quizplus · Accepted Answer

The principle of measuring social responsibility is not associated with PACT. The other principles listed, such as relevance to advertising objectives, agreement on result usage, and using multiple measures, are all important aspects of PACT.

Which of the Following Is Not a Principle Associated with PACT