Which measures physiological reactions to advertisements and marketing messages?
A) recall tests
B) advertising tracking research
C) biometric measures
D) test marketing

Question

Quizplus · Accepted Answer

Biometric measures, such as eye-tracking, galvanic skin response, and facial coding, are used to measure physiological reactions to advertisements and marketing messages. This allows marketers to see how consumers are responding to their messaging on a subconscious level, and make adjustments accordingly. Recall tests, advertising tracking research, and test marketing all measure different aspects of advertising effectiveness, but none of them directly measure physiological reactions.

Which Measures Physiological Reactions to Advertisements and Marketing Messages