Position advertising copytesting was a set of principles originally designed for:
A) evaluating television ads
B) evaluating print ads
C) monitoring emotional responses
D) persuasion analysis
Correct Answer:
Verified
Q52: In measuring emotions, researchers could use questions
Q55: Warmth monitors are an example of:
A)an emotional
Q57: Brain-image measurement is part of:
A)ad tracking research.
B)emotional
Q110: In terms of copytesting, all of the
Q111: The measure of time users spend engaged
Q112: Cognitive neuroscience has the capability of showing
Q113: In terms of online metrics, dwell rate
Q116: In terms of copytesting, the current thought
Q117: In terms of online metrics, dwell time
Q120: Which does not measure the effectiveness of
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