Which does not measure the effectiveness of interactive marketing?
A) emotional reactions
B) a pupillometric meter
C) lead generation
D) customer knowledge

Question

Quizplus · Accepted Answer

A pupillometric meter is a type of technology used to measure the dilation of pupils, which can indicate emotional arousal or cognitive load. While this may provide insights into the user's reactions, it does not directly measure the effectiveness of interactive marketing. In contrast, lead generation and customer knowledge are both commonly used metrics for evaluating the success of interactive marketing campaigns. Emotional reactions may also be an important factor to consider, as they can influence user engagement and brand perception.

Which Does Not Measure the Effectiveness of Interactive Marketing