In terms of copytesting, the current thought by a number of marketing professionals is that the test:
A) favors affective approaches over rational approaches
B) inspires creativity
C) is necessary primarily because of the issue of accountability
D) is not really useful, but necessary because of demands of creatives

Question

Quizplus · Accepted Answer

The statement mentions that "the test is necessary primarily because of the issue of accountability". This suggests that one of the main benefits of copytesting is to ensure that marketing efforts can be measured and evaluated for effectiveness. Therefore, choice C is the best answer. The other options are not supported by the statement.

In Terms of Copytesting, the Current Thought by a Number