In terms of physiological arousal tests,which measures pupil dilation to test emotional reactions to an ad?
A) a psychogalvanometer
B) a pupillometric meter
C) a visualization meter
D) psychophysiology

Question

Quizplus · Accepted Answer

A pupillometric meter measures changes in pupil size, which is an indicator of physiological arousal and can be used to test emotional reactions to an ad. A psychogalvanometer measures changes in skin conductance, a visualization meter is not a real measurement device, and psychophysiology is a broader field that includes the study of physiological responses to psychological stimuli but does not refer specifically to pupil dilation measurements.

In Terms of Physiological Arousal Tests,which Measures Pupil Dilation to Test