For evaluating advertisements,such as a Victoria's Secret model dressed only in her underwear,respondents may give what they consider to be a socially acceptable response instead of their true feelings.In such situations,the best evaluation method would be:
A) persuasion analysis
B) emotional reaction tests
C) physiological arousal tests
D) attitude and opinion tests

Question

Quizplus · Accepted Answer

Physiological arousal tests would be the best choice for evaluating such advertisements as they would reveal the respondents' true feelings by measuring their involuntary physiological reactions, such as heart rate, skin conductance, and pupil dilation, which are not subject to the social desirability bias that might occur in self-report measures like attitude and opinion tests. Moreover, these tests are more objective and less prone to interpretation biases than persuasion analysis or emotional reaction tests.

For Evaluating Advertisements,such as a Victoria's Secret Model Dressed Only