Of the following IMC components,the most difficult to measure in terms of effect on actual sales would be:
A) personal selling
B) advertising
C) trade promotions
D) direct marketing

Question

Quizplus · Accepted Answer

Advertising is often the most difficult to measure in terms of its direct effect on sales because it involves brand building and awareness, which are not immediately quantifiable in sales figures.

Of the Following IMC Components,the Most Difficult to Measure in Terms