All of the following are behavioral evaluation measures,except:
A) actual sales
B) coupon redemptions
C) emotional arousal
D) Internet hits

Name: All of the following are behavioral evaluation measures,except: A) actual sales B) coupon redemptions C) emotional arousal D) Internet hits
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Question

Quizplus · Accepted Answer

Actual sales, coupon redemptions, and Internet hits are all measures of consumer behavior, while emotional arousal is a measure of consumer emotion or attitude.

All of the Following Are Behavioral Evaluation Measures,except