Of the following physiological arousal tests,the one that offers the most promise in the future for advertising and marketing evaluation research is:
A) psychogalvanometer test
B) pupillometric meter
C) psychophysiology
D) warmth meter

Question

Quizplus · Accepted Answer

Psychophysiology is promising for future advertising and marketing evaluation as it encompasses a range of techniques to measure physiological responses, providing comprehensive insights into consumer reactions.

Of the Following Physiological Arousal Tests,the One That Offers the Most