When active-audience theorists say that audience members are often obstinate, they mean that content consumers are _______.
A) very knowledgeable
B) bored with much media content
C) open to media influence
D) impervious to influence

Question

Quizplus · Accepted Answer

Active-audience theorists argue that audience members are not just passive recipients of media messages but actively interpret and resist media influences, hence being described as "obstinate" implies they are impervious to influence.

When Active-Audience Theorists Say That Audience Members Are Often Obstinate