Individuals' ability to reinvent or subvert media content to oppositionally redefine that content for themselves and others is referred to as _____.
A) reverse targeting
B) semiotic disobedience
C) the digital divide
D) negotiated meaning
Correct Answer:
Verified
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Q10: When active-audience theorists say that audience members
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Q12: Entertainment theory is interested in _.
A) how
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