The Internet-with users rather than audiences-is an important factor in the revival of uses-and-gratifications theory.

Name: The Internet-with users rather than audiences-is an important factor in the revival of uses-and-gratifications theory.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

The Internet allows users to actively seek out content that satisfies their specific needs and desires, aligning with the uses-and-gratifications theory which focuses on how individuals use media to fulfill their own goals.

The Internet-With Users Rather Than Audiences-Is an Important Factor in the Revival