Uses-and-gratification researchers are intrigued by computer-mediated-communication's ______, the ability of the media users to select from a wide menu of content to tailor messages to their needs.
A) demassification
B) ubiquity
C) asynchroneity
D) reframing

Question

Quizplus · Accepted Answer

Demassification refers to the process by which media content is tailored to the tastes and interests of individual users, allowing them to select from a wide range of content to meet their specific needs. This is a key aspect of computer-mediated communication, where users have the ability to filter and choose the information that is most relevant or appealing to them.

Uses-And-Gratification Researchers Are Intrigued by Computer-Mediated-Communication's ______, the Ability of the Media