You regularly watch a certain television program because your friends watch it and you frequently talk about it with them. This example illustrates __________.
A) a homeostatic balance between uses sought and gratifications obtained
B) the operation of a media dependency process in a social environment
C) the way that media functions develop as a result of social pressures
D) how social situations lead individuals to develop specific media uses

Question

Quizplus · Accepted Answer

This example illustrates how social situations, such as friends watching and discussing a TV program, lead individuals to develop specific media uses, like watching the program to participate in conversations.

You Regularly Watch a Certain Television Program Because Your Friends