Media texts that are fundamentally ambiguous and legitimately open to interpretation in different ways are said to be ________.
A) source-dominated
B) active
C) polysemic
D) neo-Marxist
Correct Answer:
Verified
Q2: According to uses and gratifications theory, we
Q3: Uses and gratifications theory is interested in_.
A)
Q4: In the fraction of selection, expectation of
Q5: You regularly watch a certain television program
Q6: In critical theory, the producer-intended meaning of
Q8: Surveillance of the environment by journalists is
Q9: Uses-and-gratification researchers are intrigued by computer-mediated-communication's _,
Q10: When active-audience theorists say that audience members
Q11: When Janice Radway questioned the readers of
Q12: Entertainment theory is interested in _.
A) how
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