Identify and briefly discuss three of the criteria used when considering Points of Difference (POD). Be sure your response includes positioning considerations.
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Q1: In global markets, the STP process of
Q2: Macro-segmentation, which can include the familiar PESTEL
Q3: Several methods can be used to estimate
Q4: Differently from multinational segmentation, global segmentation aims
Q5: According to the VALS framework examples in
Q6: While some segmentation dimensions can be used
Q7: One criterion for targeting is _ which
Q8: A _ strategy involves focusing marketing effort
Q9: The promise is implemented through the marketing
Q10: The text states that, "Globalization and global
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