Differently from multinational segmentation, global segmentation aims to identify similar segments in different countries. The different country segments can then be grouped in homogeneous horizontal segments with a standardized global marketing strategy. The best segmentation methods that can be used to identify horizontal segments are psychographics and ___________________.
A) demographics
B) cultural segmentation
C) geodemographics
D) benefit segmentation
E) usage segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation focuses on the specific advantages or benefits that consumers seek from a product, which can be similar across different countries, making it suitable for identifying horizontal segments in a global strategy.

Differently from Multinational Segmentation, Global Segmentation Aims to Identify Similar