While some segmentation dimensions can be used in both Business to Consumer (B2C) and Business to Business (B2B) market strategies, two major differences between B2C and B2B are the size of the market and _______________.
A) the dynamics of the actual purchasing process
B) the criteria for a good segmentation
C) the process for segmentation, targeting and positioning
D) demographics
E) psychographics

Question

Quizplus · Accepted Answer

The major differences between B2C and B2B markets include the size of the market and the dynamics of the actual purchasing process. B2B purchasing often involves more complex decision-making processes and longer sales cycles compared to B2C transactions.

While Some Segmentation Dimensions Can Be Used in Both Business